Brendan Kane | Engage Your Audience in 3 Seconds
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It’s critical that you hook your audience on social media within the first three seconds. On this episode, we’ll cover that and other social media strategies that will help you get results.
Key Takeaways From This Episode:
Testing “shareability” on Facebook
How to test on Instagram
Measuring ROI
Key metrics to pay attention to
In-person meetings approach
Disclaimer: All of the information and views shared on the Live Greatly podcast are purely the opinions of the authors, and they are not medical advice or treatment recommendations. The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician or qualified health professional for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns, changes to diet and exercise, or any medical conditions.
Resources Mentioned In This Episode:
About Brendan Kane
With over 10 years of experience in the digital world, Brendan helps his clients by building strategies, tools, and intelligence to amplify their business’ growth and developing ways to engage new audiences, drive traffic and optimize their monetization goals. He’s also the author of ‘’One million followers: How I built a massive social following in 30 days’’ and ‘’Hook point: How to stand out in a 3-second world’’.
Connect with Brendan
Website: www.hookpoint.com / www.onemillionfollowers.com / www.brendanjkane.com
Instagram: @brendankane
Facebook: Brendan Kane
If you are struggling with feeling overworked or overwhelmed, access the Top 10 Stress Management Tips for the Overworked free right now.
Kristel Bauer, the Founder of Live Greatly, is on a mission to help people awaken to their ultimate potential. She is a wellness expert, Integrative Medicine Fellow, Keynote Speaker, Physician Assistant, & Reiki Master with the goal of empowering others to live their best lives!
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To learn more about Live Greatly's transformative online courses for personal development and self-improvement, to discuss collaborations and partnerships, or to book Kristel as a speaker or consultant, click here.
Episode Transcript:
Brendan (Teaser):
So there's two things you have to master for social media. It's very simple, but it's not necessarily easy. Number one is, do you stop the scroll? Because that's the first signal to the algorithm. Whether you can hold attention.
Kristel (Guest Intro):
If you’re looking to gain visibility in your business, in your professional life, or even in your personal life.
You're going to learn a ton from today's episode with Brendan Kane. Brendan shares tons of knowledge about how to have that hook point to catch people's attention. He is the author of the newly released book Hook point, How to stand out in a three-second world. And he's also the author of the internationally best-selling book, 1 million followers.
He's going to share a bunch of different strategies to help you to help you excel. And he's worked with some incredible people, including MTV, Taylor Swift, Rihanna, and many others. So definitely stay tuned till the end. So you gain all of Brandon's awesome knowledge and he's going to be answering some great questions in the wellness lightning round at the end.
So let's jump right into it and welcome Brendan Kane to the show.
Brendan:
Yeah. Thanks for having me. It's a pleasure to connect with you and everybody that's listening to this.
Kristel:
Awesome. Well, I would love it. If you could share a little bit about your background and maybe a couple of things that cannot be found in your bio, just so that our listeners can get to know you a little bit better.
Brendan:
Yeah. So just a little bit about my business background is I've been in the digital and technology and social media space all the way back to 2004. So I initially wanted to be a film producer and showed up at film school, hoping they would teach me some fundamentals about business. So I could prepare myself for a career in the entertainment industry.
And when I showed up, I quickly realized they don't teach you anything about business there. So I had to quickly navigate my way to figure out what was the best path. Uh, to really prepare myself. So the most cost efficient way at the time. And it still holds true today is to create internet companies. So I created a few internet companies while I was going to college, really just to learn and experiment.
And then when I moved to Los Angeles to pursue a career in film back in 2005, it's when the entertainment industry started to reawaken to digital after the combust. So basically started like everybody else at the bottom, making coffee and copies and deliveries. And needed to find a way to stand out, playing off the premise of my second book hook point.
And, you know, initially I thought when people ask me, well, what do you want to do? Why are you here saying I wanted to be a film producer would allow me to stand out. I quickly realized that was not the case. I could see people's eyes glaze over because there's millions of people with the same aspirations.
So I really had to take a step back. And see how I could provide the most value. And that's, I started listening to conversations around the studio I was working for, and I could see that there was a sense of anxiety and stress and fear that would come over the office when we finished a movie, because we would spend tens of millions of dollars in some cases, over a hundred million dollars producing a single piece of content.
And then we needed in a matter of months, hundreds of millions of people around the world to know about this piece of content, just even break, even let alone generate a profit. So I basically just started leveraging that knowledge that I gained in creating those internet companies to say, listen, I know how to tap into these traffic sources.
I can create strategies that are either low cost or no cost at all. That could allow us to put this piece of content in front of tens of millions, in some cases, hundreds of millions of people around the world. Uh, one such strategy that I developed was the first ever influencer campaign on YouTube before there was such a thing as influence.
I think it was like 2007. So from there, I just kind of got bored of the corporate. Structure people think making movies is so creative, but it's just another corporation, nothing against people that work for corporations. But I am not cut out that world in that work. Uh, so I left and started building technology platforms and licensing them back to big media companies.
So I'd built platforms and partnered with MTV, Viacom, vice magazine, Lionsgate, Yahoo. MGM to name a few. And then MTV was a partnership that opened up the doors to work with the likes of Taylor Swift and Rihanna and other people like that. And then from there, I got heavily involved in the paid advertising space on social media and help build one of the largest firms that did that for fortune 100 and 500 companies where we were managing about a hundred million dollars a year in paid advertising.
And that just opened up my eyes to the inefficiencies of marketing in that big world. And I left and started building my own set of testing methodologies and predictive calculations to really inform content decisions at scale. And that kind of served as the inspiration for my book, 1 million followers, how I built a massive social audience in 30 days, but then also both myself and my team.
We intertwine a lot of human behavior and psychology, both conscious and subconscious mind into content creation to create motivational action in the consumers for our clients that they're trying to reach. So basically over the course of my career, starting at the earliest phases of digital social media.
Uh, I also intertwined business. I look at and help my clients identify the ways, the key ways that they can stand out and achieve their goals, whether it's through business strategy, the communication algorithm we've developed viral content engineering, follower, growth, traffic, acquisition, whatever they need help with.
So it's just a little bit of the background of my business life in terms of things that people may not know about me as I am very deep into reprogramming the mind. So I always start with myself in terms of different ways to access and unlock parts of our brain. So for example, I'm training with a professional free diver right now that helps understand how to reprogram the mind and the body to work together.
Because when you go in a state of a breath hold for a period of time, Yeah, your body kind of freaks out in your mind, kind of freaks out. So it's like kind of reprogramming your relationship with fear and overcoming obstacles in that way. And obviously that type of work and training also plays into the work that I do for clients, because the more you understand about the human psyche and distress sequences, motivational elements, psychological needs, things of that nature, it just gets you better and better at understanding how to get people, to perform the actions that you're looking to.
Wow. That's so fascinating. And that stuff is right up my alley. I used to practice and integrate a psychiatry, integrative medicine fellow as well. So that like mind, body connection, overcoming fear, you know, using your mind to really help. Um, like supercharger success and to overcome those limitations and fears.
Kristel Bauer
I, I absolutely love that. So thank you so much for sharing that insight and what a journey like. It's so fascinating. You know, you've done so many interesting things from working in the coffee shop to then MTV, and now all the stuff that you're doing now, which is incredible, you know, you have two books and they both are.
It sounds like incredibly fascinating. I would love to talk a little bit about your first one, about the building of a million followers in 30 days. So if you could just break it down, like how did you do that? It's a big question. And I would love to know how much money, if you're willing to share it. You spent to get to that point of a million followers.
Brendan:
First of when we look at the book is people will look at the title and just correlate that to my social accounts when it's much bigger than that, like collectively with my team, my internal team, we've generated over 50 billion views for our clients over a hundred million followers on all the projects that we worked on.
Now, collectively of all the people featured in the book. It's well above that, I mean, it's in the hundreds of millions of followers. Probably over a hundred billion views. So that book is not just about me and just how I grew that audience. I do definitely break that down. It's a much larger. Perspective on different ways of growth, because I'm a firm believer there's not one way of doing it.
There's multiple ways and we provide multiple different avenues and strategies that you can take to grow an audience online. And then also I grew a million followers in 30 days on Facebook first, and then I grew a million followers in Instagram. Instagram was longer. I don't know the exact length thing.
It was like seven or eight months. The reason it was longer is for Facebook I had three and a half years to prepare for that experiment. I was testing and learning, working with professional athletes and journalists and things of that nature. So I had the system built that allowed me and I share that system in the book. Instagram, I didn't have that luxury.
I had to build the system as I was learning how to grow my audience. So like with Instagram, we got it up to. I think we could do like 300 to 350,000 followers in a single month at our height of it. But in terms of, yeah, it's great. In terms of the process, it was different for Facebook and Instagram. So Facebook, we use the Facebook advertising platform, but not as a media buying tool as a market research tool where we essentially see content to individuals and measure the effectiveness of getting them to share it.
With the people that they knew in addition to them opting in. So I was looking at two variables is one, what was the share-ability of syndicating, a specific piece of content to an audience to increase the earned lift out of it. And number two, what was the opt in rate of them in the process of sharing of getting them to follow that page?
Because as we all know, when we're starting from scratch, starting from zero, which I was, and I wasn't a celebrity, I wasn't a professional athlete or any of these things. You have to find a way to get your content in front of people in order to grow your audience. There's two ways you can use an advertising platform or an advertising approach to seed that initial awareness or content in front of people or two, you can play to the algorithms and really dial in your content.
We work in both aspects when sometimes we marry the two, sometimes we focus on one, but to me, my head goes to more systematic approach. What is a systematic way? That's reproducible because to me it's not interesting if we can just do it once. Because at the end of the day, like what is the value in that? And the larger perspective of educating people? Uh, so that's where this concept of using the ad platform as a market research tool to seed content in front of people and measure the response of the share-ability, the earn lift to drive follower growth. So with Facebook, I tested 5,000 variations of content in 30 days to measure that.
Now, when I say 5,000 variations of content, it wasn't 5,000 individual pieces of content. It was taking a single piece of content and testing it hundreds of different ways to give me more chances to win and more chances to learn what would work. So I'd rapidly iterate. So every night, I'd test between 300 to 500 variations content, wake up in the morning, measure the results, and then allow that to inform me for the next piece of content.
And people will be like, well, you know, you probably didn't sleep during that period, or just took too much time. I took me less than 30 minutes a day to do it. It wasn't like a tremendous amount of time. When we break down those principles in the book, but now it means, am I saying you have to test that level of content.
And by also by no means if you read the book, am I saying to everybody needs a million followers, some people I don't even advise focus on revenue and lead gen first. So that was Facebook. Instagram. What we did is we, that system doesn't work for Instagram because Instagram is not built around share-ability as you kind of see, like, they do have a share function, but it's not like Facebook where you share it and it goes to your timeline and everybody.
You're friends with sees it. Uh, so Instagram, we had to take a different approach where, what we did was we, uh, partnered with a count. So I have a friend slash partner that has 5 million followers. And what I would do is I would test with him, uh, content. That he would upload organically to his audience with different calls to actions, different formats, different structures, to see what, what caused somebody to be motivated to watch that organic piece of content on his account, and then go to my account or other accounts we're working with to click the follow button.
So we would rapidly iterate and test. And then when we would find content that would work, we would syndicate that winning variation out to a network of 15 other accounts that have millions of followers. So we had a winning variation, then we would distribute it out and that's where we could generate.
Up to like 80, 90,000 followers in two days. So where Facebook is like pushing your content out through your account and syndicated and letting the vitality scale up this way. Instagram, we were starting this way and going back into our account. So those were the two real approaches that we took in, in growing those platforms.
Kristel:
Interesting. Well, are you willing to share, or are you able to share how much you invested in that process of. You said 5,000, you tested 5,000 different pieces of content for Facebook. Were you investing a certain amount in each one or was it variable based on the piece of content that you created? Yeah, it's variable.
And I want to start the answer to that question by stating that that is the wrong question to ask, because the right question is what is the return on investment? That you get from followers. So let me just kind of put it this way of stating let's just say I spent a thousand dollars to create a million followers.
And my return on investment was $0. Versus I spent 50,000 to acquire a million followers. My return on investment was $3 million. The question is which avenue would you take? Because to me that's the, yes, it's the only important metric. So, I mean, I'll give you my numbers, but again, it's like, it's not the same for every business.
Like in Facebook, I think it was like, $10,000 to acquire a million followers and that testing of it, but it wasn't like, again, I was paying 10,000 to acquire a million followers. It was 10,000 to test the audiences that would share at the highest philosophy. Instagram, I don't remember the exact numbers, but we got it down to like us and UK followers for, I think the lowest we got, it was like for three or 4 cents, but we had a whole strategy on return on investment and the return on investment through the follower acquisition of both of those has resulted in millions of dollars in revenue.
So again, it's, I don't really. Like to talk about, well, how much is it going to cost me to acquire followers? Because it's the wrong conversation. The conversation is what is the strategy that's going to drive the growth of your business. And sometimes for clients that is followers, sometimes it is. Sometimes it is. Let's not focus on followers. It's focused on lead gen let's focus on traffic customer acquisition. And then when we have profit, we can reinvest in followers or content growth.
On top of the fact is just because you have followers. Does it mean you reach those followers because your content has to play to what the algorithms are looking for it, because the reality of situation is, is live in a world where there's 3.9, 6 billion content creators in the planet.
And they're producing upwards of a hundred billion pieces of content every single day. So you have to find a way to stand out and create content that's playing to what the algorithms are looking for.
Kristel:
I really, I appreciate that perspective. Totally agree that it's based on the individual's goal, you know, for one person having followers, it doesn't matter.
And for another, it might be a really important piece of their ultimate potential and goal for whatever their they have for their vision for their business. But that is a really good segue into your new book, which is, you know, Hook point and having, or let's see how does stand out in a three-second world.
So I would love to hear your thoughts on this. Why the three seconds. And do you have any like top three tips for what people can do to catch attention in that three second time span?
Brendan:
Yeah. So first why the three seconds? So the three seconds is one of the key ratios that we pay attention to. So what happened was, is.
This happened a while back, but advertisers used to get charged for a one-second view to the advertising platforms. And then the advertisers were up in arms because they're like, well, that doesn't show intent. So all the social platforms started counting views at the three second mark instead of the one second mark to overcome.
That's a concern. And one of the ratios that we pay attention to, uh, specifically for organic growth and vitality is what is the number of views compared to the reach that we get. And the reason that we do that, it shows whether we're stopping the scroll. So there's two things to master in social media.
It's very simple, but it's not necessarily easy. Number one is, do you stop the scroll because that's the first signal to the algorithm, whether you can hold the tension. And that is the key thing that algorithms are designed for is to keep people on the platform longer. So that's how they make money. So their job is with a hundred billion pieces of content being syndicated on these platforms is what content do we need to prioritize?
To hold attention, keep people on these platform longer so that we can serve more ads. So again, the first signal is, do we stop the scroll? So one of the key metrics that we pay attention to is the view to reach, because again, views aren't counted until three seconds and reach is the number of people that the content is syndicated to.
So our core baseline is it has to be at least 30% or higher. We're aiming for higher than that, but that's the bare minimum. And that shows us if we're below 30% are opening, our first three seconds is not stopping the scroll. And we know we have no chance of being successful with that piece of content.
The second part is, are we holding attention? So once we've grabbed attention, how long can we hold it for? So it's the retention graph that we pay attention to. So again, it's very simple. All you got to do is grab attention and hold attention, but it's not necessarily an easy thing to do. Now. These principles apply to everything.
It's not just social media, it's email open rates, it's LinkedIn outreach. It's how do we get on an important meeting? Uh, so in Hook point, In the book, we break down how it applies to both online and offline.
Kristel:
I would think that this would apply as well for someone, if they're in an interview or if you're giving a pitch, what do you think?Is it also outside of just technology?
Brendan:
Yes, it definitely is. And like when I apply Hook points, To an in-person meeting or to a phone call. I approach it a little bit differently is I obviously you need to grab the attention to get the meeting. So that's the first important thing is that's where a hook point comes in.
And we do a lot of that. I've used it to get meetings with like Disney and Fox and X-Box all through like cold outreach. But then once you show up at the meeting, The retention metrics are a little bit different. How do you hold that attention? The way that I approach it is I start every meeting with questions.
I want to take control of the meeting. I don't want them to control the meeting because most people they go into meeting and they just start pitching. They just start going into their deck. They're going in their presentation when they have no context of who this person is, how they perceive the world, what their fears are, what they think about consciously subconsciously.
What their greatest pain point and challenges. So I use the first part of the meeting to just dive in and ask questions, to understand who this person is, what do they perceive as their greatest challenge? What is valued both to them, what is not valuable to them? And then once I have that, then I can go into my solution to that.
Because if you just start going into your solution, you may contextualize it in the wrong way, then they may not deem valuable and then you've lost the attention. You've lost the meeting. So that's where I kind of switch it a little bit in terms of going into those in-person meetings. And that's like people asking me, well, how do you close MTV as a client?
How do you close Taylor Swift? These people is by doing that, I'm on a fact finding mission. I want to understand who this person is in the other side of the table, and then tailor my message specifically to the input that they've just given.
Kristel:
That's really, really wise and really helpful. And I'm wondering too, with that hook point.
Okay. Is there a way to have a hook point be extremely successful without it being fear-based. And I am sure there is, but I've talked with some different social media companies and I have a healthcare background. So for me, I had to learn marketing and I'm still learning, but I basically got thrown into this new world when leaving clinical practice to like social media, growing my business and all that stuff.
So. I got a lot of different opinions about how to do that. And one thing that I did not resonate with was fear-based messaging, but that seemed to be a really prevalent thing, which I have stayed away from. So I would love your thoughts on how can you grab attention without scaring people?
Brendan:
Yeah. 100% that you can do it without fear based marketing.
There's plenty of examples. I mean, you look at two of my books. There's no fear in any of them. You look at prince EA who wrote the forward for my first book. It's one of the top inspirational content creators and the planet does it. We were talking about Vision at Mine Valley does an amazing job at that.
Jay Shetty does, Goal cast and there's plenty of ones out there. I think that the place that I always start and my friend and it's in the Hook point book, my friend Craig Clemens, who runs a company called Golden hippo. He's one of the most successful copywriters on the planet has done over a billion dollars with the revenue off of social media ads alone, as he talks about the fact, the minute that you cannot get into somebody's head your core, customer's head identify their greatest pain point, their greatest challenge, and articulate that pain point to them in a way that makes it sound like you understand their pain point greater than they do. You're going to win their trust and win their credibility.
So to me, that's where a lot of times I start is identifying what is somebody's conscious pain point? What do they think they want? What do they think they need? Now one of the biggest mistakes that people make in creating hook points is they start with what they know the customer needs. Even though the customer may not be there yet.
So let's just take my first book, for example, 1 million followers. So I'm playing on what the consumer wants, what the consumer thinks they need, which is followers for what I know that they need in order to be successful in today's world. They need to know, understanding the psychology of content, how to communicate effectively the importance of strategic partnerships in alliances.
The understanding that there's two different approaches is you can go straight after revenue, or you can go after followers and play that longer term goal. The art of AB testing on these platforms. But if I would've started with any of those. It would have fallen flat I've. I would, if my book was like the art of AB testing and social media, it wouldn't attract attention.
Now I know that the consumer needs that, but I have to start what the consumer wants. They want followers. So I start with, okay, if you want followers, then you need to learn these things. So I motivate them with the hook. It's a positive hook into what I fundamentally know they need to learn. Same goes into healthcare.
Like in your background and experience or education, you cannot start with what you know, they need, you got to start with what they want and that wants can be positive. It can be, you want to live a healthier lifestyle. You want to feel good. You want to pick up your able to pick up your kids without back pain.
You want to make more money. You want to get your message out to the world and you can start with those positive spins and then say, okay, if that's what you want, then this is what you need to learn, or this is what you need to do.
Kristel:
I love that that's really, really helpful. And one more question about this hook point.
Is it helpful to kind of go against the grain with maybe like an ad expression or something different than just like a smiling face for content to catch that attention? Or do you have any suggestions for that as far as body language, facial expressions.
Brendan:
So there's six different ways people perceive the world.
So this, we have a communication algorithm that essentially breaks communication and a math. So 30% perceive the world through feelings and emotions. So that is the person smiling is really going to bring them in it's about how it makes them feel. They want to feel connected to you. 25% is thoughts and logic.
They do not care about smiling, and sometimes it can make them feel uncomfortable. They want thoughts. They want logic. Does it make sense? They want data facts, all those things, 20% is fun and humor. So they want to know, are you fun? It's like this sucks. This is awesome. Like very reactive, very emotive. And then there's 10% that's values and opinions.
It's they want to hear your beliefs. They want to know that you can, they can trust you. Um, 10% is reflections. So they like to be told what to do. They're the people that stare off in a space like the Albert Einstein's of the world. Like if you ever hear stories about Albert Einstein, he would stare off nto the window for 10 hours a day. And that's how he came up with all of his things.
And then 5% is action-based. So they don't think they don't believe they don't feel, they just go. So if you ever seen Tom cruise in mission impossible, that's him. He's always running. So when we're talking about body language and tonal expressions and things like that, we talk about playing the math.
So we typically focus on feelings, facts, and fun, cause that represents 75% of the population. So when we're creating messages, obviously you want to hit the feelings of, so let's just say I'm selling a house. We work with Keller Williams. We're the largest real estate companies in the world, 190,000 agents.
So if I'm selling a house. Most people in they're selling a house is they just start with the thoughts and say, you know, this house is 1200 square feet, five bedrooms on an acre of land. So I may start off that way, but then I want to diversify it because if I just do that, I'm only reaching 25% of the population.
So if I'm creating an ad for a house, I may say this house is 1200 square feet, five bedrooms on an acre of land. And can you just feel sitting around this fireplace? How good it's going to be, how much you're going to feel connected to your family. When you're opening presents around the Christmas tree around this fireplace, it's just, you're going to feel so connected to your family and this got the warm fuzzies.
And then did you check out the, and the background in the backyard is awesome. Your neighbors are in friends are going to be jealous because you're going to be throwing the craziest and funnest parties. Out of anybody in your circle. And I really believe that this is the right fit for you based upon everything that you've told me about what you're looking for.
So right there, I hit 85% facts in terms of breaking down the house, feeling about what it's going to feel fun with the pool. And then belief of, I believe this is the right fit for you. So that's 85% right there. Where if I was just talking about the data and facts around it, I would have alienated 75% of the population.
Kristel:
That's extremely helpful. And out of curiosity, which one do you resonate with? I feel like I would resonate with more than one of those and it depends on my mood, but I'm curious if there's one that's a good go-to for you.
Brendan:
Well, it's in this, you use one. As your base perception of how you typically perceive the world, but you have access to all six based upon whether your psychological needs are getting met.
So for me, my base is thoughts and logic. My second is reflections and my third, which I've kind of phased too, which is. It goes deeper. It goes into distress sequences and all of that is feelings and emotions. So those are the typical three that I am playing with, but because I've been training in this model for eight plus years, and because we use it in everything we do, it's easy for me to identify.
All the different ways people perceive the world and contextualize my messages, uh, in order to communicate effectively.
Kristel:
That's perfect. I'm going to do a quick little recap and give my top takeaway, and then we're going to do a quick lightning round before we come to a close. So I think my favorite takeaway so far has been the, uh, addressing what your audience wants and not necessarily needs because that doesn't come naturally for me at the start. It's not that you can't deliver on what they need. You have to lead with what they want to take them to what you know they need.
Yeah. That's really, really helpful. And something that I'm going to implement. And then as far as the hitting, uh, people's different tendencies for what they gravitate towards.
So it was feelings, facts, fun, and beliefs. Those are the ones that I took away, which I think that's really, really helpful for the listener as well, to help them with their content creation. And sharing their message. And then there will be a link to your book in the episode details. And then at the end, I'm going to want you to share, however one could get ahold of you, but for now, I'm going to give you just four quick questions.
Just feel free to let me know whatever comes to your mind first. Okay. So here we go. All right.
So what is a book that you recommend? Obviously, your book is one that I would recommend, but something that maybe you've read recently that you would like to share.
Brendan:
Two books come to mind influence.
Uh, it's the psychology of persuasion, uh, three and tiny habits by BJ Fogg is another good one. And then contagious by Jonah Berger is another good one as well.
Kristel:
And what is a self-care strategy that you use personally? That works well for you?
Brendan:
Breath work. I've done a lot of.
Kristel:
I love breath work. And based on what you know now, what advice would you give yourself from 10 years ago?
Brendan:
I think Patience. Patience is a big one. Things always take longer to learn and to master than you anticipate.
Kristel:
Yeah, that's amazing. So if you could share with the listener, how they can learn more about you, if they wanted to try and book with you, is there a way that they could reach out to your company and access all your wonderful resources?
Brendan:
Yeah. If they want to work with us, they can go to Hookpoint.com and book a call with our team. Uh, just know that it is a significant investment to work with us because we're working with companies that drive. Looking for massive growth, we work with pre-revenue companies all the way up to companies doing 25 billion a year.
Uh, so it's not really about the size of the company, but more do you have the investment to grow your business? And are you ready to take action? Otherwise they could just start with the books so they can go to book, hook point.com to get the hook of my book. Or they can go to 1 million followers.com to get the 1 million followers book.
I recommend starting with hook point because it's the newer book and it really lays out the foundational pieces that you need to be successful with social media or to be successful in any aspect of business.
Kristel:
Amazing. And I challenged you the listener for the next piece of content that you publish to really give some thought to your hook point and to utilize all of these, the advice that was just given, and I'm going to do the same thing.
So I'm going to do something different on my Instagram. We'll see what happens. I'm going to try and see maybe like a funny picture pose or video. Cause I normally don't do funny stuff. And then I'm curious to see if that three seconds pulls people in. So thank you so much, Brendan. This has been so much fun.
I really appreciate you taking the time to share all your wonderful wisdom with us today.
Brendan:
My pleasure, take care.